Our Team: David Selby


David Selby has been in the cruise industry for 23 years. For 10 years he was managing director of TUI owned Thomson Cruises (now known as Marella Cruises). During his tenure, Thomson Cruises grew four-fold to carry over ¼million guests annually. With the acquisition of four ships during that time, it was transformed from a varied assortment of 3rd party charters to a fully branded and controlled fleet of ships, profitably operating to over 120 ports around Europe, The Caribbean and the Red Sea.
In 2011, David left to form his consultancy, Travelyields Limited, which remains successful today. His clients have included cruise lines, ports and destinations, city investors, port associations, and other suppliers to the industry – particularly new players. Some clients have been with him for many years.
He has also developed and delivered packages for and with CLIA (Cruise Lines International Association – the industry global trade body), at its Executive Partner summits. His consultancy work has taken him as far as China, Panama, the US and Canada, Russia and throughout Europe.
His particular expertise is in
-  Ship deployment and itinerary planning, which he sees as vital for ports and destinations to understand to increase business
-  Future passenger volume forecasting, vital to support business cases and investment appraisal
-  Bespoke research and reporting
-  PR, sales and marketing for ports and destinations
- Aviation and outbound tour operating, having planned and pricedhotel holiday programmes for several years before his time in the cruise industry
- European river cruise
He is also in great demand as a moderator and speaker at industry events. He has now moderated and spoken at 35 international events in his consultancy capacity. As a result he is extremely well connected to people in the commercial and (port) operational side of the industry